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01 Collective began as a simple idea: creative people should be able to create without rebuilding the entire machine every time they want to try something new.

The project traces back to an earlier venture, 1201 Management, an artist management effort focused on helping musicians navigate their careers. Over time, that experience grew into something broader. Instead of managing artists, 01 Collective became a collaborative framework designed to support creative work of all kinds.

01 acts as connective tissue across independent efforts, offering shared infrastructure, accumulated knowledge, and a culture built on encouragement. In practice, that often means becoming the second voice that helps an idea move from private thought to real thing.

Starting something new usually comes with a hidden checklist: where it lives, how it is released, how people find it, and whether it’s “worth the trouble.” 01 exists to quiet those doubts. When the foundation is already there, creators are freer to take risks, follow curiosity, and bring bold or unusual ideas into the world.

If you see the phrase “an 01 Collective project,” it means the work is connected to a wider network of people choosing to build and back one another.

01 Collective was born from a personal need, and it grows through those who believe creative momentum is stronger when it is shared.

If this resonates with you, get in touch.